Top on our list of why we think that trade shows are beneficial is because we see it as an awesome way of networking, it brings together like-minded professionals and visionaries so that they could wisely spend time together to share knowledge and expertise. It introduces owners to brands they probably have the slightest idea about but have a lot in common with. For instance, the Las Vegas WWDMagic is actually known for being the largest selection of women’s apparel and accessories of latest, most-wanted, and hottest emerging designers. This show specifically showcases brands that have versatile profile in terms of style but are generally one and the same in terms of insight and creative processes.
Last on our list is that we use trade shows to develop and strengthen NOBASIC as a brand. Aside from us being able to establish rapport with the curated market mix, we are able to manifest that NOBASIC is trustworthy, reliable, and large enough to be alongside with the other brands. It also elevates who we are as a brand, for instance White Milano is a show that brings together only the best consolidated brands and international labels from all over the world; it has become the reference point of only the top buyers. It has become a constant source of inspiration, a part of the must-go-to list of every forward fashion thinkers, and a hub for timeless to hip pieces.